Case Study

28 April 2011

DEAL OR NO DEAL

A proven success in over 60 territories. Nothing is certain in this show, except the chance that if you keep your nerve, you might just win a fortune.

22 people, 22 sealed boxes, 22 different cash prizes…  The worldwide smash gameshow where any one of twenty-two players can win up to £250,000. Are they brave enough to go all the way and find out if the jackpot’s in their box or do they play safe, make a deal with the banker and leave the game?

Brand Highlights: Deal or No Deal licensed products have won:

1. Game of the Year 2006 (Board Game)
2. Best Marketing Award 2007 (Interactive DVD)
3. Volume Sales Award 2007 (Nintendo DS Game)

Description: On air since October 2005 – Recommissioned until 2012
Programming: 45min show, airs Sunday to Friday afternoon.
TV/ Platform: Channel 4
Target audience: Housewives and Students
Average viewing figs: 1.76M / 16.6% share (Series 6)
Peak viewing figs: 2.8M / 20.4% share (Series 6)
Around the world: Broadcast in over 60 countries worldwide.