Case Study

28 April 2011

READY STEADY COOK

An internationally established and recognised brand, transmitted in over 17 countries

Ready Steady Cook sizzled onto BBC2 screens on October 24th 1994.  It is the UK’s longest running cookery show and an internationally established and recognised brand.

Two celebrity guests team up with famous chefs to challenge them to cook against the clock using never before seen ingredients…

Brand Highlights: Ready Steady Cook is the UK’s fastest growing cookware brand.

Description: On air since 1994  –  Series 21 launched 24th November 2009
Programming: 45min show, aired every weekday afternoon
TV/ Platform: BBC Two
Target audience: Housewives and Students
Average viewing figs: 1.2M / 9.5% share (Series 21)
Peak viewing figs: 1.7M / 13% share (Series 21)
Around the world: Australia, Denmark, Finland, France, Germany, Greece, Israel, Italy, Latvia, Malaysia, Middle East, Norway, Poland, Romania, South Africa, United Kingdom, United States of America