Enhancing brand identity through music
Music
Developing music-based products for use in our shows and as stand alone brands, EWB’s Music Division also promotes new artists and manages the musical identities of Endemol’s entertainment shows and successful global dramas.
In a new global partnership, EMI Music Publishing will administer Endemol’s music library and related music rights around the world, including themes from “Big Brother”, “Wipeout”, “The Money Drop” and “Deal Or No Deal”. This will include driving and coordinating exploitation of Endemol-owned music, and making compositions available for use by third parties in programmes and other products and services.
EMI Music Publishing will work closely with Endemol Worldwide Brands (EWB), which is managing the deal on behalf of Endemol Group. EMI and EWB will also work with Endemol’s operating companies across the globe to exploit local music catalogues, expanding local business activities in line with Endemol Worldwide Brands’ remit.
The partnership follows a comprehensive global review of Endemol's music assets throughout 2010, led by EWB’s CEO Olivier Gers and international IP rights consultant, Amanda Harcourt. The partnership has been negotiated for EMI Music Publishing by Jonathan Channon, Executive Vice President of Media & Business Development.
EWB has appointed Tracy Davis to the new role of Secondary Rights Manager in order to coordinate the relationship with EMI Music Publishing. Davis, formerly from Rights Portfolio Administration at Disney and from the Broadcast Rights division at PRS for Music, has 25 years experience in the music publishing and recording industries as well as in rights management. She will report to Olivier Gers.
Olivier Gers comments: “Music is a critical component to the brand of each Endemol show and there is great potential to unlock further value from this. Partnering with a world leader like EMI Music Publishing strongly positions us to most effectively harness our music archives around the world and build new revenue streams for our local companies, for the Group and others who partner with Endemol to develop their brands .“
Jonathan Channon says: “Leading media companies are increasingly realising that they have a genuine opportunity to make their music assets work harder for them, and that’s particularly true for a business like Endemol with such global reach and success. We’re looking forward to working with them on both an international and local level to deliver real value for their impressive music catalogue and library.”